AI Game is the new rage, but gaming industry may not be ready to adopt it yet 2024

AI Games: Revolution or Regression? The Gaming Industry’s Uncertain Embrace

Artificial intelligence (AI) is rapidly transforming almost every sector, and the gaming industry is no exception. The promise of AI-powered games seems tantalizing: dynamic NPCs, adaptive narratives, and personalized experiences that push the boundaries of immersion. But beneath the hype lies a harsh reality: the gaming industry may not be fully prepared for the AI revolution.

Why AI Games are the Rage:

  • Enhanced immersion: AI enemies can learn, adapt, and react to player strategies, creating a more unpredictable and thrilling experience. Imagine a boss battle where the AI adapts its tactics based on your previous attempts.
  • Dynamic worlds:AI can procedurally generate content, offering ever-evolving landscapes, quests, and stories. This eliminates repetitive content and keeps players engaged for longer.
  • Personalized experiences:AI can tailor the game to each player’s preferences, difficulty level, and even emotional state, creating a truly unique and meaningful journey.

However, the Road Ahead is Paved with Challenges:

  • Technical Hurdles:Developing robust AI for games requires immense computational power and specialized expertise, often exceeding the capabilities of smaller studios.
  • Narrative Integration: Seamlessly integrating AI-driven gameplay with a compelling narrative is a complex task. Balancing predictability and surprise without sacrificing story quality is crucial.
  • Ethical Concerns:Biases within AI algorithms can lead to discriminatory or offensive in-game experiences. Careful design and ethical considerations are paramount.
  • Player Acceptance:Not all gamers are receptive to AI-driven elements. Some may fear AI surpassing human players, while others may dislike the lack of human control over certain aspects of the game.

The Industry’s Uncertain Embrace:

Despite the challenges, major players like Ubisoft and Bethesda are actively exploring AI in games. However, widespread adoption remains slow. The reasons? Cost, technical limitations, and the risk of alienating core audiences are just a few.

So, is the industry ready for AI games? Not quite yet. While the potential is undeniable, significant hurdles need to be overcome before AI becomes a mainstream force in gaming.

The Future of AI Gaming:

The future of AI in gaming likely lies in a cohesive approach:

  • Focus on specific tasks: Utilize AI for specific in-game elements like NPC behavior or world generation, rather than relying on it for the entire experience.
  • Prioritize player agency:Ensure that AI complements, not replaces, human control and decision-making within the game.
  • Transparency and ethics:Openly communicate the use of AI and actively address ethical concerns to build trust with players.

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  • Game developers like Japan’s Koei Tecmo have been using conventional algorithmic AI “for a long time,” Hisashi Koinuma, president and chief operating officer of Koei Tecmo Games told CNBC at the Tokyo Game Show.
  • However challenges still remain when utilizing the latest iteration — generative AI — in game development.
  • “We are not yet at the stage of integrating generative AI into our products, but are in the process of testing various ways to integrate it in the future,” Koinuma said.

Visitors play the Warriors All-Stars video game in the Koei Tecmo Holdings booth during the Tokyo Game Show 2017 at Makuhari Messe on September 21, 2017, in Chiba, Japan.

Tomohiro Ohsumi | Getty Images News | Getty Images

TOKYO — Video games are in focus with the Tokyo Game Show 2023 underway — but some of the biggest game developers in Japan say hot trends like generative AI and virtual reality/augmented reality headsets for game development may not be ready yet.

Game developers like Japan’s Koei Tecmo have been using conventional algorithmic AI “for a long time,” Hisashi Koinuma, president and chief operating officer of Koei Tecmo Games told CNBC, but challenges still remain when utilizing the latest iteration — generative AI — in game development.

“We are not yet at the stage of integrating generative AI into our products, but are in the process of testing various ways to integrate it in the future,” Koinuma said Wednesday.

“We are still in the process of researching and studying how and to what extent generative AI, including rights-related issues, will benefit game production, and how much it will contribute to making better games.”

The issue with copyright concerns is not one shared by Koei Tecmo alone.

Earlier in September, Microsoft told users of Copilot, its generative AI service, that the company would assume legal responsibility if there is any copyright infringement.

The possibilities in the gaming space are huge.

Nvidia demonstrated in August the potential for gamers to interact with non-player characters in new ways with the Nvidia Ace and Nemo SteerLM, in what was mooted as “bringing intelligence to non-playable characters (NPCs)  through AI-powered natural language interactions” — a move that has the potential to revolutionize the industry.

While generative AI might be a new frontier, the surge in the development of VR & AR headsets is another, particularly following Apple‘s Vision Pro announcement last quarter, Meta’s continual development of their Quest line of products, and Sony‘s recent VR2 release.

But for many, the games available so far have not met the expectations of the devices.

It’s a feeling shared by veteran developer Koinuma who is excited about the possibilities, but cautious about the execution after an initial foray into the space.

“We were one of the first companies that tried to develop VR games,” he said. “However, it was still too early: There were various obstacles, such as the gadgets themselves not being suitable for playing games for long periods.”

“We felt that these products were not yet at the stage of being a tool that could provide pure enjoyment you can get from playing games,” Koinuma added.

“So, VR, Meta, or whatever, I realized after my first entry that it would be difficult for us to be successful in the market until the ‘soil’ is cultivated well for users to be able to play games with new devices for a long time. So we would like to try again when the time comes.”

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